WELCOME

ABOUT

SERVICE

LEADERSHIP

WORKS

CONTACT

Welcome to Koechel Peterson & Associates

With over 40 years of service to major book publishers, gift product companies, and a wide
variety of businesses, we are a full-spectrum impact agency offering great design to capture the
eye and meaningful words to capture the heart in strategic and thoughtful ways.

Recent Projects

The Romanovs

Brand Development

Uncommon Manhood

Cover + Interior Design

Longfellow Market

Brand Development

The Bible Series

Cover + Interior Design

ABOUT US

Founded in 1967 by David Koechel and John Peterson, Koechel Peterson & Associates opened its doors with a passion and vision for
innovative graphic design that has led the industry for over four decades. We are one of those rare and select design and literary agencies
that combine seasoned creative leadership with the patience and perseverance to bring winning ideas to life every time.

First Impressions

In today’s highly competitive market, making a strong first impression is crucial, but it requires more. At Koechel Peterson & Associates, our commitment to excellence ensures that everything we do—from book covers to ads to catalogs to websites to gift books to corporate logos and identity brochures—gives our clients the competitive edge to consistently touch the hearts of their consumers. Our passion and eye for high-impact graphics and design is the key.

SERVICE

At Koechel Peterson you’ll get all the best in design and literary expertise and experience, all under one roof. In addition to our
unmatched graphic design expertise, we offer clients a broad range of expert writing and editorial services, along with integrated marketing
strategies for every project and product. From project onboarding to printer’s files, we handle it all within our walls.

CREATIVE

THINKING

FAST

WORK

EDITORAL

DEVELOPMENT

CLIENT

APPROVED

LEADERSHIP

For over four decades our mission has been to help our clients succeed by bringing together the brightest ideas, insights,
and creative concepts that win over the hearts of their audiences. Together, we do great things!

John Peterson

President and CEO

John is one of the finest marketing minds in the business. Clients have relied upon his marketing genius for innovative marketing programs and concepts as well as powerful advertisements, book titles, and headlines. For forty years he and David Koechel have teamed together to produce extraordinary marketing programs and pieces that literally set companies on the road to success.

David Koechel

Creative Director

David won the prestigious 2011 Jordon Lifetime Achievement Award for having “changed the look” of Christian publishing through his “marvelous creative gift of graphic design.” He does a magnificent job of nurturing the genius within both himself and the team of designers he directs, delivering something new and original in all they work on.

Lance Wubbels

Senior Literary Developer

Lance is the award-winning author of well over thirty books and brings over thirty years of writing and editorial experience to every project he works on, from complete Bible development to identity brochures. Whatever your writing or literary development needs, we can provide it.

CLIENTS

After 40-something years in the business, we’ve partnered with a pretty broad array of clients in many different industries.
From the smallest detail to the biggest, we share our clients’ passion for excellence in all that’s created. We never settle for
“good enough,” and our clients have come to expect nothing less than the best. Some of our clients include:.

OUR WORKS

There is no way to put our work into a box and label us. Today we may be designing banners for the Romanov exhibit at the
Museum of Russian Art, tomorrow we may be putting together the literary content for a derivative book from a publisher’s bestselling book,
and the next day we’ll be creating the brand identity for Longfellow Market grocery store. All that matters is that we connect your
products with your consumers’ hearts in a way that leads to actual results. Seeing is believing!.

Design

Books

Brand Development

THE ROMANOVS

Publication

 

Brand Development

LONGFELLOW MARKET

Packaging

 

Brand Development

PLATO WOODWORK

Direct Mail

 

Logos & Identity

 

Interactive Media

 

Collateral

 

Hallmark

 

Series

 

Bibles

 

Trade

 

E. G. White Collection

 

A Passion for the Game

 

The Bible Series

 

Gift

 

Children

 

CONTACT

Like what you see?  Have questions?  Let's talk today!

Submitting Form...

The server encountered an error.

Form received.

Let's Talk Today

2600 East 26th Street Minneapolis, MN 55406

612.721.5017

© 2014 Koechel Peterson & Associates. All Rights Reserved.